RDD for the Internet
Our “RDD-like” approach to drawing sample through consistent, broad-based online promotions engages respondents who would not otherwise participate in online research.

This continuous river of fresh respondents enables sampling of general online users, not just those invested in research (i.e., only those willing to register for an online panel).

Site demographics are broad-sweeping, and ideal for both consumer and business markets. Our sample is drawn from sites visited by 79% of household Internet users in the U.S.

Opinion Place Traffic is Broadly Sourced
Exposure to 114 million unique visitors from a wide variety of websites including: AIM, AOL.com, Netscape, Moviefone, Mapquest, ICQ and many Time Warner media sites ensures the broadest representation possible.

Opinion Place Controls are Best in Class
While the source of respondents is important, sample management is just as critical. Unlike many panels or lists, access to Opinion Place is limited, eliminating the effects of professional (and repeatedly surveyed) respondents.

• Site Lockout if no survey taken: 7 Days
• Site Lockout if survey taken: 14 Days
• Research Category Lockout: 90 Days (customizable)
• Study Lockout: Can never take the same survey twice (especially important for trackers)

Unparalleled Purity
Opinion Place produces the highest quality sample through its unique sampling method and strict access controls. The results of this unrivaled "freshness" are:

• On a monthly basis, approximately HALF of all OP respondents are new to the area.

• The area is continually promoted, and provides fresh sample unseen in panels and purportedly similar river methods.

• 70% of visitors have been to Opinion Place only once in 6 months.

• 3 out of 5 respondents report they don’t participate in other online surveys.

• 85% or higher completion rates deliver the highest quality data

• Quality is achieved by minimizing non-response bias and maximizing completion within your sampling frame.