To help you reach the increasingly important Hispanic market,
Tu Opinión Latina offers:
More than 24,000 Hispanic households at launch, with a rapid
expansion plan.
Use of both Spanish and English for recruitment and interviewing.
A customizable acculturation model from a comprehensive set of attributes.
Acculturation
inputs include:
Country of origin
Language preferences (at home and away, spoken and written)
Media habits and usage
Panelist and household demographics, plus many more
