| White Papers
DMS Respondent Research Paper Feb2008 - This white paper outlines differences between River Sample, panel sample, and CATI sample. Specific discussion points include data quality, survey history, in-survey behaviors, and potential biases.
Three Factors to Ensuring Quality Online Research - This two-page paper discusses the three most important considerations when building quality into online research.
Respondent Identification IDology Case Study - This one-page paper discusses the online respondent third-party identification solution DMS employs.
Mapquest Gas Price Survey Jun08 - Insights into current attitudes and lifestyle changes resulting from the recent rise in gasoline prices.
DMS River Deep Dive White Paper Oct08 - This paper builds on knowledge from previous research comparing River, Panel and CATI methodologies by contrasting five different "rivers" head-to-head.
DMS Devil in the Data White Paper Feb09 - This paper analyzes nearly 7,000 respondents who have taken the data quality survey and classified them into four groups based on data quality flags. It then discusses effective data quality trapping and how to strike the right balance of weeding out the truly bad participants while keeping good data.
Presentations
DMSRiver&Panel_CASRO - February 2008 CASRO Panel Conference Presentation
DMSRiver&Panel_ARF - April 2008 ARF Presentation
MRAPresentation_June2008 - June 2008 MRA Presentation
ESOMAR Presentation Oct08 - October 2008 ESOMAR Presentation, Dublin, Ireland
IIR RFL Summit Nov08 - November 2008 IIR/RFL Data Quality Summit Presentation, Chicago, IL
DMS Devil in the Data CASRO Feb09 - February 2009 CASRO Panel Conference Presentation, New Orleans
DMS Rich Media vs. Flash CASRO Tech May09 - May 2009 CASRO Tech presentation, New York City
Ads
OP Suite Solution Ad - Opinion Place River Sample Brochure
TOL - Tu Opinion Latina US Hispanics Panel
DMS Security Suite Ad - Identifies the three critical quality locks employed by DMS Research
DMS Sampling Capabilities Deck - Detailed information on the DMS Research Online Sample Products and Services
DMS Platform One Responses - Opinion Place - DMS answers the Platform One questions posed by RFL Communications for the Opinion Place River Sample
DMS Platform One Responses - Panel - DMS answers the Platform One questions posed by RFL Communications for its Panel Sample
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